Around the world, the digital revolution is accelerating at a rate never seen before, affecting almost every industry. In the retail sector, the need for organizations to digitalize is also growing, which is especially true for marketing activities. New technologies follow each other in rapid succession, making the possibilities of personalized marketing and artificial intelligence (AI) endless.
Central managed communications via a web-based marketing platform
Results in structural cost savings, a reduction in time-to-market and a substantial improvement in customer journeys.
Retailware lets you digitalize your marketing production process at all levels, allowing you to optimize the entire marketing chain, from concept to distribution. Linx IT Solutions’ Retailware enables your organization to respond in a targeted manner to the changing dynamic of the retail market with online customized solutions for development, production, management, and use of marketing materials.
Our specialized support team guarantees a smooth implementation and an optimal, globally functioning platform around-the-clock.
Retailware increases the efficiency and effectiveness of your marketing communications in the three most important phases of the marketing production process: the creating and developing phase, the producing phase and the distributing phase.
Creating and developing marketing materials
Increase your organization’s creative capacity. When creating and developing marketing materials, organizations strive for the highest quality, maximum synergy between the marketing production chain components and perfect, central coordination of communication. This results in a cost-efficient creation process, a consistent brand image and error-free communication. As global players, we notice that retailers often find it challenging to sustain the structural development of marketing materials at the appropriate level.
Linx IT Solutions believes that digitalizing the creation of marketing materials is not about replacing people. Our retail experience has shown that digitalization gives a boost to streamlining and improving the development process as well as the creative ability of organizations. Retailware allows you to connect the unique talents and creative skills of the people purposefully and efficiently in your organization with the latest digital technology.
AssetFlow
The Digital Asset Management System (DAM) AssetFlow is the heart of the Retailware platform. With unlimited nr. of meta data fields and an intuitive search + filter functionality you always can find exact that content you need! One of the unique features of AssetFlow is the option to request output of images in exact the size you need it. The automated Crop engine in the background ensures the size you are requesting is cropped in exact the way your art-director would have it. Images can be converted to other file types, color profiles and/or derivatives. In this way, automatically versions matching for instance the specs of a marketplace can be created. The automated export functionality gives the option to directly convert and export images to either FTP accounts or external storage locations.
AdFlow
AdFlow, the template driven artwork generator is based on Adobe InDesign templates, enhanced with business logic. In this way, a user easily can create artwork adaptions. The corporate / brand identity of your brand automatically is applied and an optimal result for reproduction is guaranteed. AdFlow can be combined with a workflow, allowing generated artwork for print to be exported to a prefered supplier automatically. All files are optimized for the requested use and there is no further involvement from DTP operators needed.
Marketing Production
Both the central marketing organization as well as local marketing departments or even local stores can benefit from the Marketing Production System. A workflow driven process to order marketing materials to a production department or even an external marketing production agency. The ordered materials can be reviewed and approved online and will be shipped automatically to preferred suppliers when needed.
Retail Order System
The Retail Order System allows users to order pre-produced materials in a web shop look & feel. For materials that can be personalized in print, also the required artwork will be generated and send together with the order instructions to the prefered supplier. When required before placing the order, a budget approval step can be included. Prices can be added and approved by either the supplier or the client.
BannerBuilder
BannerBuilder is an automated banner generation module, based on pre-defined lay-outs and series of images placed in these lay-outs. User can request a specific size and the system will show all options available for that size. Users can make a selection and add these to their shopping cart. The banners are automatically generated in the background and delivered as download to the user. By using the Crop engine technology, the look & feel (crops) are exactly as intended. BannerBuilder supports bot creation of web banners and banners for print.
CatalogBuilder
CatalogBuilder is an online layout module for the production of catalogs. By showing in an intuitive UI, the products available, end users easily can drag them into a grid of the catalog pages. Grid positions can be enlarged for creating extra attention to specific products. The catalog can be enriched with pre-produced inspiration pages or advertisements as well as in-grid components. A shelf overview shows the status of filling the catalog. The final result, either optimized for online publication or for print can be generated with one push of a button. BrochureBuilder requires the use of Product Control Center for the management of product information.
Seeing is believing
We would like to show you what Linx IT Solutions can do for your business. We will answer your questions about the features of our solutions and support with examples from our practice. With a live demo, we can let you experience the power of our solutions. Our experts are happy to help you on your way to a more successful business.
Organize and optimize your marketing communication processes. Make use of far-reaching digitization opportunities and deploy your resources efficiently. Retailware helps!
RetailWare implementation plans
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| Basic | Power | Enterprise | |
|---|---|---|---|
| Custom sub domain name* | |||
| Branded portal | |||
| Single language | |||
| Single brand | |||
| Retailware User management | |||
| Rights / roles management | |||
| News section on landing page | |||
| Branded Asset Transfer | |||
| Branded Asset Transfer invite | |||
| Client domain name (SSL included) | |||
| Multi-lingual | |||
| Multi-brand | |||
| Single Sign On | |||
| Client owned cloud storage provider (Azure Blob, Google Cloud, AWS Cloud) |
|||
| Customized Operational Support | |||
| Customized SLA | |||
| Staging environment | |||
| Modules | Modules | Modules | |
| AssetFlow (DAM) | |||
| AI color recognition* | |||
| AI auto tagging (available soon) | |||
| AI meta data translations (available soon) | |||
| Image conversions | |||
| Unlimited nr. of meta data fields | |||
| Search engine | |||
| Filter options | |||
| Shopping cart | |||
| Collections (coming soon) | |||
| AdFlow* (Template driven artwork design) | |||
| Retail Order System* | |||
| Store management | |||
| Formula management | |||
| Product management* | |||
| Decentral user management* | |||
| Marketing Production System* (production order workflow) | |||
| Orderform | |||
| Production workflow | |||
| Online review | |||
| Dedicated Adobe InDesign server incl. VM as option* | |||
| Narrowcastware* (briefing narrowcasting materials and schedule) | |||
| BannerBuilder* | |||
| Online generation of online and print banners | |||
| Retail Order System* (ordering of pre-produced marketing and formula materials) | |||
| Suppliers order form | |||
| (approval) Workflow | |||
| Template driven artwork generation | |||
| Automated ordering | |||
| Order overview | |||
| Narrowcastware* (briefing narrowcasting materials and schedule) |
