Phomas, the global photography management system for brand owners and retailers
Advanced digitalization is leading millions of consumers worldwide to shop more and more online. As a result, the global e-commerce market is growing steadily.
In 2023, the global turnover of online sales through e-commerce platforms in the retail industry was estimated at $6.3 trillion. In addition, these online sales represented 20.8% of all purchases in the retail sector. By 2026, the total global e-commerce market is estimated at $8.1 trillion and 24% of retail purchases online will be made through e-commerce. E-commerce is the sales channel of the future on which retailers are increasingly successful in reaching their customers worldwide.
Of course, your organization strives to take full advantage of the global growth of the e-commerce market. High-quality product photography is one of the most important factors in increasing your e-commerce revenues and improving your brand ranking. The quality of your product photography plays a crucial role in reducing high return rates and optimizing the customer journey. It is therefore the key to successful global growth of your e-commerce business.
Successful integration of product photography
into your organisation
Nowadays, high-quality product photography is not only relevant for the e-commerce business of organizations, but also for all kinds of internal systems such as ERP, PIM and Dam systems. Moreover, e-commerce is no longer limited to an organization’s own e-commerce platform. Partner sites, wholesalers, retailers, and online marketplaces like Amazon and Zalando all need imagery that meets their own requirements.
How do you ensure that product photography is structurally and successfully integrated into your organization? This requires a specialized strategic partner with the knowledge and tools to make every part of the e-commerce photography process function properly.
This ensures optimal, consistent product photography across all relevant e-commerce platforms and systems.
Phomas
The photography management system for brand owners
Phomas is a global e-commerce photography management system, which was developed in collaboration with one of the world’s largest fashion brands. It allows you to digitalize and optimize the production of your product photography for all the e-commerce channels on which your organization operates. Phomas from Linx IT Solutions enables your organization to respond effectively to the globally growing e-commerce market. With a revolutionary platform that ensures state-of-the-art development, production, management and distribution of your product photography. Our specialized support team guarantees an efficient implementation and a 24/7 optimal functioning platform.
Phomas optimizes your product photography throughout the entire production process, from pre-production to global distribution. The result: the best imagery at a lower cost, reduction of return rates and substantial improvement of the customer journey.
The high demands of the modern e-commerce market
The global e-commerce market is dynamic and constantly changing. Whereas 10 years ago the focus for retailers was still entirely on their own online e-commerce sales channels, retailers worldwide are increasingly working together with various partners and online marketplaces as sales channels.
As an internationally operating party, we see that many retailers in today’s e-commerce market experience it as a challenge to develop high-quality product photography that is consistent and efficient.
All marketplaces have their own technical specifications for product photography. Moreover, they are also increasingly demanding images matching their look and feel.
Pre-Production
After the final image processing has taken place, the images are read again in Phomas to request approval. Through an online approval request, the client can provide feedback within your organisation.
Images that require correction will be returned to the relevant image processing partner. Approved product photos are made available for immediate download or sent to all global suppliers your organisation works with.
Image Import
In the post-production phase, your organization’s product photography literally and figuratively gets the finishing touch. Linx IT Solutions believes that an efficient organization of the post-production of your photography can make a crucial contribution to the desired high quality and consistency of your organization’s brand image.
With Phomas, you can ensure a consistent look and feel for your product photography through tight automatic post-production control. Phomas brings suppliers and retouching studios worldwide together in one clear photography management system and connects their creative value with the latest digital technology in a targeted and efficient way.
Automatic import of images
After the production of your product photography, Phomas guarantees a smooth, fully digitally organized post-production process. Once the product photos are in CaptureOne, the images that have been selected and may have been corrected for color and/or cropping are automatically imported to Phomas from a local share.
This makes the upload process from the photo studio a simple operation that is largely automated. This saves your organization valuable time worldwide in aligning the production of the photography with the post-production.
Approval System
The photographed images can easily be post-processed within Phomas to ensure that they are 100% in line with the look and feel desired by your organization. In this post-production phase, the final minor cosmetic corrections are made and the final colour matching takes place.
To this end, Phomas has flexible workflows that optimally take into account the different working methods of your various cooperation partners in the post-production process. All suppliers/retouching studios, can easily be connected to Phomas where their retouching assignments can be efficiently and effectively centrally controlled by your organization.
Through an online approval request, feedback for correction retouch or approval can be given.
Image Variant Generation
Phomas offers advanced tools that ensure that the product photography meets the unique specifications of online marketplaces and partner sites. Most of the time, Phomas can automatically generate variants for this. The unique crop and conversion module offers countless possibilities to generate images with a different crop and/or aspect ratio from a source file in a fully automated way, adjust background colours and much more.
Additional image processing for specific delivery channels can be carried out efficiently. The result: flawless generation of your product photos that meet the various requirements of your global partners and the high quality requirements of your organization as standard.
Automated Distribution
The automatically generated images must be delivered to the various partners. These can be partner websites or, for example, marketplaces. Managed via integrated systems or via tools such as Tradebyte and Plentymarkets. Phomas has various methods to have the generated images available complete and timely for the desired media channel.
Seeing is believing
We would like to show you what Linx IT Solutions can do for your business. We will answer your questions about the features of our solutions and support with examples from our practice. With a live demo, we can let you experience the power of our solutions. Our experts are happy to help you on your way to a more successful business.
Manage photo shoots, comment on retouches and create all required versions of a product image automatically.
Even controlling the image positions from one application, Phomas!
