More and more people are using ChatGPT to compare products. Shopping research goes beyond a quick question; It helps with choices with many variables such as electronics, beauty, kitchen appliances and outdoor gear. The system searches for prices, availability, specifications, reviews and images, and incorporates your preferences and feedback directly into the results. 

Here's how it works: 

• Start with a description of what you're looking for. ChatGPT asks questions about budget, usage and desired features. 

• Guide the research by marking products as interesting or irrelevant. 

• Receive a personal buying advice with the best options, differences, pros and cons and up-to-date data from reliable retailers. 

The system runs on a specialized GPT-5 mini-variant that has been trained to accurately analyze and combine product information. Transparency is key: conversations are not shared with retailers and results are based on public web sources. 

While the feature has strong performance, details such as price or inventory can sometimes differ. For the most accurate information, clicking through to the retailer remains smart. 

This is just the beginning: ChatGPT will support more categories, better personal preferences, and more convenient comparison options in the future. 

For the press release see: https://openai.com/index/chatgpt-shopping-research/