ChatGPT is getting a new feature that makes the research around purchases a lot easier. Instead of sifting through countless websites yourself, you can simply describe what you're looking for, from the quietest stick vacuum cleaner to a gift for a creative four-year-old niece. The tool asks specific questions, retrieves up-to-date information from reliable sources and converts everything into personal buying advice.

Agentic shopping is rapidly shifting from a vision of the future to reality. Services such as Perplexity, Google and ChatGPT are introducing AI agents that search, compare, select and sometimes even order on behalf of consumers. You no longer have to plough through ten tabs of reviews, prices, and size charts yourself—a digital assistant does the thinking. The result: shopping is changing from a manual activity to an outsourced process.

Reuters reported on October 1: Meta Platforms (META. O), opens new chapter, reporting Wednesday, November 12, 2025 that it will begin using human interactions with its generative AI tools to personalize content and ads on apps like Facebook and Instagram starting December 16. Users will be notified of the changes from October 7 and will not have an option to opt out, the social media giant said, though the update only applies to those who use Meta AI.

One subscription. All the AI tools your team needs. Unlock AI power for ecom and marketing teams, no hassle, no extra accounts. Are you ready for a new era of retail content creation? We’re excited to announce a major update at Retailportal.nl: our cutting-edge AI-driven tools, once exclusive to eCommerce content professionals, are now available to all retail teams with a single, easy subscription.

AI is making a bold entrance into the fashion world. What once seemed like futuristic experiments with digital models has now become the new norm in international campaigns — as seen in the recent AI-generated Guess ad in Vogue. Fashion brands are discovering that AI offers not only speed and cost efficiency, but also unprecedented creative freedom. From rapid product visuals to personalized campaigns, AI is reshaping how brands think, create, and communicate.

Still, the challenge lies in balancing technology with human authenticity. Consumers crave transparency and relatability, not just digital perfection. The future of fashion therefore lies not in human or machine, but in their collaboration — with brand story, style, and vision as the guiding compass.

Discover how Linx IT Solutions’ AI Toolkit empowers brands to create innovative eCommerce content — fast, scalable, and aligned with their unique identity.

As of October 9., Google has started rolling out its AI-powered search mode to 36 new countries. That means millions of new users are now experiencing a smarter, more conversational version of Google Search, one that doesn’t just show links but actually summarizes, explains, and recommends content using artificial intelligence. In plain terms: Search is no longer just about keywords. It’s about context and intent.

The modern marketing department is caught in a paradox: while the demand for hyper-personalized, multi-channel content explodes, resources are contracting. This is the "content treadmill," a state of reactive production that stifles strategic growth. The pressure to produce often outpaces team capacity, leaving little room for the very innovation required to stand out.

Recently, there's been quite a stir in the Netherlands around WeTransfer’s updated terms of use and frankly, it’s justified. Under these new conditions, WeTransfer reportedly grants itself a non-exclusive right to the files you send. The suggestion that your files could be used to train AI systems or for other internal purposes raises serious questions about confidentiality and control.

We get it and we've already built a better alternative.

A new way of working and communicating efficiently for branches, distribution centres and formulas.

Today, we, Linx IT Solutions, are proud to share the launch of our latest SaaS marketing platform: retailportal.nl. With this platform, we are taking a big step forward in supporting retail formats, branches and distribution centers in terms of marketing and operational efficiency.

Everyone’s talking about AI — but smart fashion brands are already using it where it counts. At Linx IT Solutions, we’re not chasing hype. We’re embedding mature AI into image workflows that solve real problems:

Faster localization Scalable content production On-brand, just-in-time visuals

No vaporware. No gimmicks. Just AI that works — live, in production, and delivering ROI.

Too little time, too much hassle? Our new AI tools in the Marketplace Converter make image editing and content creation faster than ever. Detach, adjust backgrounds, add shadows — all automatically! Less time, less costs, more sales. Do you still dare to work manually?

We are only at the beginning of the AI revolution. We are now seeing results that were not realistic for a few months or even weeks. It is sometimes beyond our imagination. But AI is also a hype. If you don't participate in AI, you don't seem to have a right to exist anymore! Neither as a person nor as a company. Not everything that is shown turns out to be an improvement in practice or practically feasible! That does not alter the fact that having knowledge of these solutions is of value, after all, what is not yet easy to fit in or apply may be tomorrow. So select reliable parties and define your objectives very carefully and concretely before you embark on a new path!