Where Product Control Center (PCC) as a PIM system retrieves, stores, enriches and monitors product information, Offer Control Center (OCC) processes offers. OCC is one of the modules available in the retailware portal.

An offer is characterized as a promotion of one or more items with the help of a promotional text, product text, action mechanism and price.

Offers are usually only available for a short (promotional) period and are often communicated through printed leaflets, online leaflets, in-store promotions and POS materials.