A digital asset management (DAM) system is software used to manage, organize, store, and distribute digital files such as images, videos, audio files, documents, and other media.

With a DAM system, organizations can easily create, find, manage, and analyze their digital content. This allows for better control over files, consistency in brand experience, and efficiency in marketing activities.

The above definition is indeed what most DAM systems on the market meet. A storage system. With good search options. AssetFlow 4 goes one step further!

Since the first version of AssetFlow, the DAM system has a unique crop engine. This allows various common aspect ratios to be defined on a source image, so that end users can then request any desired size of the image in question and it is delivered at the right size in the right crop, exactly matching the brand guidelines or campaign toolkit.

With AssetFlow 4 there is also a far-reaching conversion module, integrated, so that different image sizes and proportions can be generated fully automatically. This feature is particularly interesting for generating product images that must meet the specifications of the various marketplaces or partner sites.

And, from Retailware’s production request form, artwork and image retouching projects can be briefed, assessed online, corrections provided and materials delivered automatically upon approval.

With the innovation of AssetFlow 4, Linx IT Solutions, is taking another big step towards simplifying marketing production processes. AssetFlow 4 not only has all the functionality of a Dam, but it is also the Production DAM!