POS material stands for Point of Sale material. It is a collective term for all sales promotion communication tools used in the store to support the sale of products. POS materials can include posters, banners, creative floor stickers, displays, and other materials that make a rock-solid marketing tool thanks to their informative and attractive nature. POS materials are often used to increase attention to a product and encourage impulse purchases.

With AdFlow, Retailware includes a solution that allows local POS materials to be generated. These are often printed in the store itself, whether or not on pre-printed paper. The template-driven layout of POS materials ensures brand identity.