Regional offices, country organisations but also local shops can be offered the opportunity to request local marketing campaigns themselves. The resources to be produced for this purpose can be briefed – with or without prior approval – to an internal marketing department or an external studio. The Retail Order System provides insight into these orders so that the central organization has minimal involvement in them but still real-time insight.

The review screen of the Retail Order System makes it possible to assess the completed proofs online, approve them or provide comments if necessary. After the tests have been approved, the materials can be delivered directly to a selected supplier without human intervention.