Image transformation involves things like scaling (resizing) an image, cropping an image, creating an image cropping in-ratio (maintaining the length/width ratio) and, for example, repositioning an isolated part of an image on a new canvas.

Within the Retailware platform, AssetFlow has a unique crop & scale engine that enables intelligent cropping and scaling. For example, it can be used to automatically generate versions of an image that meet the different specifications of different marketplaces, such as AboutYou, Amazon, Bol, Breuninger, El Corte Inglés Wehkamp, Zalando, among others.